Current Event #1: The Kardashian Kollection

Week Number: 1

Company Name: Sears

Internship position: Management intern

So, I may have spoke too soon about ALL the associates hating me at Sears. Its actually only a few. Everyone else is very pleasant and nice. :-) 


In other news, during my first week, while following Khloe Kardashian on twitter (because we are personal friends lol) I found out that the Kardashian sister's are launching a line for Sears! Immediately after I found out I searched for my mentor Katreena, who's in charge of all apparel in our store. She's pretty excited considering some departments in apparel don't do as well because the merchandise isn't what customers like. She commented saying, "Some of the stuff in Women's isn't trendy enough which is why no one buys it! Hopefully the new line will bring up our sales."


I love the idea of the Kardashian's releasing a line for Sears. Their popular, trendy, and most of all, fashionable. However, the median age of the Sears shopper is 45 so I'm not sure how the perception of the Kardashian name will go with the older audience. Overall, the hope is that this new launch will drive sales.


The products are set to include ready-to-wear, lingerie, jewelry, footwear and, handbags. It's to be released in August. Also, Sears just recently launched the line on the Sears website where customers can sign up for email notifications: http://www.sears.com/shc/s/dap_10153_12605_DAP_kardashiankollection?

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Bibliography/ citation: Beck, Lani. (2011, June 2).

Kardashian Kollection: The Kardashian Sisters Soon to Launch Apparel and Handbags. Retreived on June 10, 2011 from: http://www.handbago.com/blog/kardashian-kollection-kardashian-sisters-soon-launch-apparel-and-handbags