Week 4: Retail Life

Busy, busy, busy! Apparently the life of someone who works in retail NEVER stops. I mean, I knew the ups and downs of working in retail but gosh!


The upside, I have made plenty of friends at work. Me and the national trainee hit it off pretty well and we hang out in and out of work. The downside, everyone at work calls us twins (because we're always together) and when one of us does something, its assumed the other one knows what's going on. I don't know how to feel about it. 


Anyway, I love my coworkers! One of the cashiers is adamantly insisting that I date her son because she doesn't like his girlfriend. It's the highlight of my day, everyday! I've also seen that many of the employee's have very specific opinions about management which is interesting because I don't see the same aspects of it that they do. Overall, I think I understand the working dynamics and for the most part I like them. 


Although I can't take pictures in the store, we have the new ad for the Kardashian Kollection out now! It's basically an aisle pole kind of ad. 



I think its fitting for the collection as a whole but 1. We only have one sign up, in one aisle. Who's gonna see it?! 2. The sign is dark and for the most part blends in with Sears apparel surroundings. 
I really think there could have been a more creative way to advertise the collection instead of using the same sign we've been seeing since the launch proposal. I know everything in the collection isn't going to black, and if it is we need to do some accents to bring more attention to the "young" in the collection. Really though, Sears is not very fashion oriented when it comes to these things. We have a visuals team but from what I've seen, they focus on dressing the mannequins and setting ads in the juniors department. I think that's because the other clothing lines provide the signs to us, but this Kardashian Kollection is specifically for Sears so it would make sense for them to have some say!


I'll attempt to "sneak" and take some pictures in store. I'll definitely be taking some pictures at the intern conference in Chicago next week! I'm really excited! We'll be visiting the Sears Hoffman Estate and have a lot of network opportunities. Until then!